MacPaw

Before you decide whether to build or buy AI, there's a more important question to answer: what problem are you actually trying to solve? This session gives Mac admins a practical framework for evaluating AI opportunities and making smarter build-versus-buy decisions. Daniel Jaenicke, Director of B2B Development at MacPaw, will walk through how to spot high-value use cases, define what success looks like, and weigh the tradeoffs between building custom and buying off the shelf. Along the way, we'll get into the challenges that only show up once AI moves past the proof of concept: permissions, integrations, maintenance, and trust in the answers. You'll leave with a repeatable approach you can apply to your next AI project.